Jovoy Paris
The embassy of rare perfumes.
Jovoy was founded in Paris in 1923 by Blanche Arvoy and folded by 1929 — one of the dozens of small interwar maisons that did not survive. In 2010 François Hénin, who had spent years in Vietnam trading raw materials, bought the dormant trademark and relaunched the house alongside his multi-brand boutique on rue de Castiglione. That shop has since become one of the better-known niche addresses in Paris, stocking well over a hundred independent perfumeries. The Jovoy collection itself is composed by working perfumers — Vanina Muracciole, Jacques Flori, Cécile Zarokian among them — and tends toward classic French registers: leather, incense, oriental amber, white floral. Hénin also founded the related label Jeroboam in 2015, an extrait-only line built around heavy musks and named in Esperanto. The two together cover the more traditional and the more provocative ends of his catalogue.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
