Stella Mccartney
Vegetarian luxury, rose at the centre.
Stella McCartney founded her eponymous fashion house in 2001 as a joint venture with the Gucci Group, building it from the start around a vegetarian, leather-free design ethic that has since become a defining position in mainstream luxury. The first fragrance, Stella, arrived in 2003: a soft, dewy rose composition by Jacques Cavallier that became a quiet reference for early-2000s minimalist florals. The perfume licence has moved across owners — first under YSL Beauté, later Coty Prestige — and the line has narrowed considerably from its peak, with several pillars discontinued or available only intermittently. The house's olfactive identity remained tied to rose in its various tempers, paired with woods and amber, rather than chasing the flanker-driven trends of larger fashion-licence portfolios.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
