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Recent coverage
- launch · Now Smell This · Sep 12, 2026
Guerlain L’Heure Bleue (2026) ~ new perfume
Guerlain has launched L'Heure Bleue, a new fragrance for women. L'Heure Bleue is a reworking of the brand's 1912 fragrance of the same name...
- other · Making Scents Make Sense · Sep 9, 2026
Raw Materials & Raw Talents with Ex Nihilo Co-Founder Benoît Verdier
Few fragrance brands are as innovative and have a cult-like following as Ex Nihilo. They aim to create fragrances entirely from scratch (in line with their brand name) and have paired with some of the industry's greatest perfumers to execute this vision. In this episode I speak w
- launch · Now Smell This · Jul 14, 2026
Chanel Coco Mademoiselle Crush Absolu ~ new fragrance
Chanel will launch Coco Mademoiselle Crush Absolu in August. Coco Mademoiselle Crush Absolu is a flanker to 2001's Coco Mademoiselle, which was a flanker to 1984's Coco. The name references the brand's Coco Crush Fine Jewelry collection...
Factual metadata (name, house, year, notes) is seeded from public datasets. The editorial reading and scent fingerprint are written by Claude against our house style — none of it is scraped prose. Read our methodology.