100BON
Clean fragrance, full transparency, everyday pleasure.
100BON is a French clean fragrance house founded in 2015 by Christophe Bombana, a veteran of twenty-five years in luxury perfumery at L'Oréal and Hermès who wanted to return the focus to what he called the fundamentals of scent. Every formula is built with natural-origin ingredients and fully disclosed on the packaging — a radical transparency that was uncommon in French perfumery at launch. The catalogue is broad and accessible: fresh citrus concentrés, floral eaux de parfum, and woody musks that work for everyday wear without requiring connoisseur knowledge. Jean-Claude Ellena and daughter Céline Ellena are among the prominent perfumers who have contributed compositions, lending the brand creative credibility alongside its ethical credentials. Made in France, refillable by design, and priced for regular use, 100BON makes the case that sustainable fragrance and everyday pleasure are fully compatible.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
