19-69
Scent as freedom, memory, and counterculture.
19-69 is a Swedish niche fragrance house founded by Johan Bergelin, referencing the cultural and social upheaval of the late 1960s as its creative touchstone. The brand treats 1969 as a symbolic year — the height of counterculture, free love, and artistic experimentation — and uses it as a lens through which to explore scent's relationship to memory, liberation, and the body. Compositions tend toward the transgressive and sensual: skin-forward, slightly narcotic, often blurring the boundaries between masculine and feminine. The brand collaborates with established perfumers and presents its work in minimalist, collector-friendly packaging. 19-69 appeals to a fragrance audience that values conceptual rigour alongside wearable pleasure — scents that carry a point of view without demanding performance.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
