1907

1907 is a New Zealand fragrance and personal care house whose name and founding year point to a connection with the country's Edwardian heritage and natural landscape. New Zealand's extraordinary botanical environment—including unique native species such as manuka, kawakawa, and pohutukawa—provides a distinctive material palette for fragrance producers operating from the islands. The house works within a niche positioning that emphasizes local character and quality, appealing to consumers who seek regionally authentic fragrance experiences rather than global trend-following. Limited publicly confirmed details about the founding structure or current ownership make precise characterization difficult, but the brand appears in fragrance databases with a range of wearable compositions that reflect Southern Hemisphere natural inspiration. The niche tier classification is consistent with the house's market positioning and distribution pattern, which appears to favor specialty retail over mass-market channels.