Adam Levine

Adam Levine launched his eponymous fragrance line in 2013, capitalizing on his dual celebrity status as frontman of Maroon 5 and coach on NBC's The Voice. The collection was developed through a licensing arrangement and comprises fragrances for both men and women—For Him and For Her—designed to reflect his California-rock persona: confident, contemporary, and commercially accessible. For Him features fresh wood and citrus accords built on a clean musk base, while For Her leans into fruity florals. Both fragrances were designed with mass-market accessibility in mind, positioned at department store price points to reach the widest possible audience of fans and casual consumers alike. The line was distributed through Kohl's and similar mass-prestige retail channels. While Levine's celebrity moment was at its peak during the line's launch years, the fragrances reflect competent mass-market formulation with mainstream appeal for fans of the rock-pop crossover genre.