Addiction

Addiction is a Japanese prestige cosmetics and fragrance brand founded by Ayako, a celebrated Japanese makeup artist, and operating under the Kose Corporation umbrella. Launched in 2009, the brand quickly gained a devoted following in Japan for its sophisticated, artistically curated cosmetics collections that treat beauty as a form of self-expression rather than a corrective exercise. The fragrance line extends this philosophy into scent: contemporary, precise, and unmistakably Japanese in its restraint and attention to detail. Addiction fragrances tend toward clean, luminous compositions — fresh florals, transparent woods, and subtle gourmands rendered with a light hand that speaks to the Japanese aesthetic ideal of quiet, considered beauty. The brand is distributed through high-end department stores and beauty boutiques in Japan and select international markets.