Aerin

AERIN Beauty was launched in late 2012 by Aerin Lauder, granddaughter of Estée Lauder and longtime style and image director of the Estée Lauder Companies, where the brand sits as a luxury lifestyle label. The proposition was a more personal, decorative counterpoint to Estée Lauder's flagship cosmetics business, built around fragrance, color and home objects. Fragrance has always been central. The line stays close to elegant, daylight florals and soft solar accords — Amber Musk, Rose de Grasse, Mediterranean Honeysuckle — composed by perfumers including Calice Becker and Harry Fremont, often around a single signature material drawn from a remembered place or season. Beyond perfume the house extends into home, lighting and tabletop, distributed through department stores such as Neiman Marcus and Bergdorf Goodman alongside Estée Lauder's own counters; the visual identity leans on Aerin Lauder's pale-blush, Hamptons-meets-Capri aesthetic.