Aéropostale
Aéropostale began in 1973 as a private-label brand inside Macy's stores before being spun off into its own retail chain in the late 1980s. Aimed at American teens, the brand built its identity on collegiate logo apparel and a price point well below the Abercrombie tier — accessible mall fashion rather than aspirational lifestyle. The fragrance program sits squarely inside that positioning. Body sprays and light eaux de toilette under names like Now, Heritage, and Tokyo carry the same playful, body-mist-adjacent character that defined American teen perfumery in the 2000s. They are formulated by third-party fragrance houses under license and sold mainly through Aéropostale's own stores. After a 2016 bankruptcy, Authentic Brands Group acquired the trademark and now licenses the name across categories worldwide.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
