Agatha Ruiz De La Prada
Colors, fantasy, and positive provocation.
The fragrance line of Spanish fashion designer Ágatha Ruiz de la Prada, who began her career in Madrid in 1981 and is known for a maximalist visual language of primary colours, hearts and stars. The first scent, Flor, launched in 2000; a steady stream of women's and men's releases has followed since, marketed across Spain, Latin America and Italy. The perfumes sit on Puig's licensing roster, having transferred when Puig acquired the historic Spanish house Gal in 2012. Compositions are bright, easy-wearing florals and fruity florals — Look Fun, Oh La La!, Sexy Florever — packaged in flacons that copy the designer's geometric, candy-coloured graphic identity rather than aspiring to luxury restraint. It suits wearers who treat fragrance as cheerful accessory rather than as quiet sophistication.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
