Akon

Akon launched his fragrance line in 2013, extending the brand of the Senegalese-American R&B and Afrobeats musician whose catalog of early-to-mid 2000s hits—Smack That, Lonely, I Wanna Love You—made him one of the genre's defining crossover figures. The fragrance line encompasses compositions for both men and women, drawing on Akon's multicultural identity: African roots, American commercial music success, and global touring experience. Men's compositions lean toward fresh-woody and amber-spice profiles with an aspirational-luxury feel, while women's offerings favor floral-fruity accords common to celebrity fragrance convention. The line is positioned at mass-market price points for accessibility to his international fanbase, distributed through department stores and mass retail. Akon brings multicultural credibility and a distinct African-American crossover identity to a celebrity fragrance market that was, at the time of launch, still largely dominated by pop and rock figures.