Al Battash Classic

Al Battash Classic is a UAE-based fragrance brand forming part of the Al Battash Concepts family, a multi-brand fragrance group operating across the Gulf accessible and mid-market segment. Established in 2015, the house produces oriental and Western-hybrid fragrances targeting UAE and broader Gulf consumers who want quality at accessible price points. The Classic positioning within the Al Battash portfolio signals a heritage-leaning aesthetic: traditional oud-based orientals, powdery florals, and amber accords rooted in deep Gulf scent preferences. Al Battash Concepts operates multiple sub-brands across different price tiers and aesthetic directions, with Classic occupying the more traditional and conservative segment of the portfolio. The Gulf fragrance market rewards richly scented, long-lasting compositions with significant sillage — characteristics that define the Classic line's creative direction. Distribution is primarily through UAE retail channels, perfumery souks, and regional Gulf markets, serving both local Emirati customers and expatriate communities.