Al Battash Luxury

Al Battash Luxury is the niche fragrance division of Al Battash Concepts, a UAE lifestyle and hospitality group founded in 2016. The house creates compositions rooted in the Gulf olfactory tradition — oud, amber, rose, saffron — but developed with a contemporary luxury aesthetic that positions the brand in international niche retail alongside Western houses of comparable ambition. The Battash family name carries associations of Gulf heritage and commercial acumen, and the luxury fragrance line extends those associations into a prestige consumer product. Individual releases tend toward rich concentration, generous sillage, and a material richness that reflects the UAE's position as one of the world's most sophisticated oud fragrance markets. The house distributes through Al Battash Concepts' own hospitality properties, selective UAE retail, and an emerging international online presence aimed at collectors of Middle Eastern niche perfumery.