Al Musbah

Al Musbah began in 1963 as a Saudi wholesaler of European perfumery, importing French and British houses for the Kingdom's growing retail market. By the 1980s it had moved into its own retail network, eventually operating more than a hundred shops across Saudi Arabia and duty-free counters in every Saudi airport. In 2006, after four decades of distributing other people's fragrances, Al Musbah opened its own production facility in Makkah and began releasing branded compositions. The output leans into the Khaleeji idiom — oud, rose, saffron, musk — but with packaging and pricing aimed at a mainstream Gulf audience rather than the ultra-luxury attar segment. The house remains family-run and tightly tied to its retail network, which gives it unusual reach within the region while keeping it relatively unknown to Western collectors.