Alade

Alade is a Nigerian niche perfume house founded in 2020, part of a growing cluster of African artisan fragrance brands seeking to establish a distinctly African voice within the global independent perfumery conversation. The name Alade is Yoruba and carries meanings related to honor and success — the brand's tagline, succeeded upon arrival, carries that meaning forward into its market positioning. Based in the UK with Nigerian roots, Alade produces fragrances that draw on West African botanical references, raw materials, and cultural aesthetics, translated into contemporary fine-fragrance formats. The brand distributes through its UK-registered website and select boutiques, appealing to consumers interested in African creative identity within the luxury fragrance space. Alade represents a significant contribution to the diversity of independent perfumery's geographic and cultural range.