Alcina
Professional German beauty since 1946
Alcina is a German professional beauty and fragrance brand founded in 1946 by Dr. Kurt Wolff in the immediate post-war period, when German consumers were rebuilding daily life routines and the demand for affordable, quality personal care products was acute. The brand was conceived as part of the broader Dr. Wolff Group, which focused on evidence-based cosmetic formulation drawing on Dr. Wolff's pharmaceutical background. Alcina's fragrances occupy the accessible end of professional beauty, distributed primarily through hair salons, beauty schools, and specialist beauty supply retailers rather than mass-market drugstores — a distribution model that positions the brand as a professional's recommendation rather than a shelf choice. The scents tend toward clean, wearable, and uncomplicated structures that work in the context of salon services and professional beauty culture. The brand maintains a particularly strong presence in Germany and Central Europe, where the Dr. Wolff Group has cultivated relationships with the professional beauty industry over eight decades of operation.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
