Alena Šeredová

Alena Šeredová is an Italian-based celebrity fragrance line bearing the name of the Czech-Italian model, television personality, and former wife of footballer Gianluigi Buffon, who has been a figure in Italian fashion and entertainment media since the early 2000s. The fragrance line extends Šeredová's personal brand into scent — accessible, feminine, and connected to her image as a central figure in Italian celebrity culture. The compositions are positioned at the accessible tier, distributed through Italian beauty retailers and online channels. As with many celebrity-adjacent European fragrance projects, the line targets consumers who follow Šeredová's public persona and want a fragrance that connects to her style sensibility. Founding year for the fragrance line has not been confirmed through external sources.