Alexandra de Markoff
American prestige beauty since 1930.
Alexandra de Markoff is an American prestige beauty brand established in 1930, built on a glamorous fictional Russian aristocrat persona that positioned it at the high end of the American cosmetics market through the mid-twentieth century. The brand developed skincare, cosmetics, and fragrances under this luxury identity, with products stocked in fine department stores and marketed to affluent American women. Revlon acquired the brand during a period of consolidation in the prestige beauty market, adding it to a portfolio that also included other high-positioning names. Alexandra de Markoff's fragrance output followed the conventions of American prestige perfumery of the era: refined florals and chypres designed to compete with French luxury imports at a domestic price point. The brand is now largely dormant as an active fragrance producer, surviving primarily in vintage markets and collector interest rather than active retail distribution.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
