All Good Scents
Luxury sustainable fragrances crafted in Grasse for India.
All Good Scents is an Indian niche perfumery founded in 2014 by Rajiv Sheth, a Grasse- and Paris-trained perfumer who spent more than fifteen years in the European fragrance industry before returning to set up the line in Ahmedabad. The catalogue is deliberately minimalist: short, single-idea compositions like Musk, Vetiver, Jasmine and Love & Joy, formulated as cruelty-free and vegan eaux de parfum. Pricing is positioned to bring perfumer-led work to a young Indian audience that has grown up on imported designer fragrances and attars in roughly equal measure, undercutting both. The aesthetic is closer to a clean, modern European register than to traditional Indian oud-and-rose construction, and the house has since become one of the more credible standard-bearers for a domestic, home-grown niche segment.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
