Alurent
American fragrances since 1978.
Alurent is an American fragrance house established in 1978, operating in the accessible tier of the domestic market. The brand produces a range of conventionally structured fragrances for everyday wear, with perfumer Will Claren credited in its catalog. Limited publicly available information about Alurent's commercial history, distribution footprint, or ownership structure suggests it operates as a modestly scaled producer without significant mass-market retail presence. The accessible price tier is consistent with the brand's positioning as a quality everyday option rather than a luxury or niche proposition. Alurent's longevity from 1978 to the present gives it a track record uncommon among small American fragrance producers, suggesting a stable if quiet operation serving a specific customer base rather than aggressively pursuing new market share or fragrance community recognition. The brand has minimal footprint in enthusiast media.
- Sweet100
- Warm Spicy92
- Woody77
- Citrus62
- Fresh Spicy46
- Aromatic46
- Amber
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
