Alyssa Ashley
Dangerous but fun.
Alyssa Ashley began in 1969 as a youth-market division of the historic French house Houbigant, named after Alyssa Donati, the daughter of Houbigant's then-owner Enrico Donati. The line was conceived for a Sixties counterculture audience that wanted unisex, affordable scents rather than couture-house perfumery. Musk — released in 1968 as a perfume oil and the following year in cologne form — became the brand's defining product and one of the era's signature hippie fragrances. Generations of teenagers in Europe and North America bought it as a first perfume, and the bottle has scarcely changed since. The catalogue later expanded into White Musk, Coco Vanilla, and a series of light gourmand variations. The brand has been part of the Perris Group, the Italian fragrance company founded by Michele Perris in 1981, since the family acquired the Houbigant trademarks in 2005.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
