American Eagle
Mall-shop body-mist perfumery for the AE wardrobe.
American Eagle's fragrance line is the perfumery extension of the Pittsburgh-based clothing retailer American Eagle Outfitters, run alongside the company's Aerie sub-brand and offered primarily in its mall and outlet stores. Body sprays and eau de toilettes have been part of the assortment since around 2001, and the catalogue now includes more than forty references built mostly around bright fruity florals, clean musks and casual fougeres. The core ranges, AEO Aura, Be True and All You, are designed to sit on a teenage and college-aged dresser at a price compatible with the company's clothing, and are sold in body-mist sizes alongside the main eau-de-parfum bottles. The line is not a creative house in the niche sense, and perfumers are rarely credited; it is best understood as a youth-market lifestyle extension of the retailer's clothing aesthetic. It suits wearers looking for inexpensive, easygoing American mall-shop scent rather than serious collectible perfumery.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
