Amordad
Persian-inspired fragrances for modern living.
Amordad is an American fragrance brand founded in 2009 under the NBI parent company, drawing its name from an ancient Persian concept associated with immortality and water in Zoroastrian tradition. The Persian reference frames the brand's identity in the context of pre-Islamic Iranian cultural heritage, suggesting compositions that might draw on rose, saffron, oud, and the botanical richness historically associated with Persian perfumery. Operating at accessible price points under a holding company structure, Amordad targets a broad consumer base that includes the American Iranian diaspora alongside mainstream buyers attracted by the brand's Middle Eastern aesthetic. Very limited public documentation of the catalogue or retail distribution is available outside Iran-adjacent fragrance communities.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
