AMORINO

Amorino was founded in 2002 in Paris by Italian entrepreneurs Cristiano Sereni and Paolo Benassi, first as a gelato parlor concept celebrated for its flower-shaped artisanal scoops, then expanding into fragrance and body care. The fragrance line extends the brand's core identity — Italian sweetness, botanical pleasure, sensory accessibility — into olfactory form. Compositions translate gelato flavor profiles into wearable scent: soft fruits, cream, vanilla, rose, and citrus rendered with a lightness consistent with the brand's cheerful, inclusive aesthetic. Amorino fragrance occupies the accessible tier, priced for the fashion-beauty consumer who encounters the brand at its global gelato boutiques in Paris, London, New York, and beyond. The brand's international retail network — over 200 locations worldwide — provides natural distribution for fragrance sales alongside the gelato experience. The scent line reinforces the brand's larger sensory and lifestyle identity rather than operating as an independent fragrance venture.