Amyi

Amyi was founded at the end of 2019 by Larissa Mota and Luciana Guidi, both veterans of major cosmetics companies, with a dual ambition: to create genuine niche perfumery and to educate Brazilians in the art of fragrance appreciation. Brazil ranks among the world's largest perfume markets by value yet historically lacked the infrastructure for fine-fragrance discovery; Amyi addresses that gap through its Discover Set model, which delivers curated seven-millilitre samples to customers alongside an immersive digital platform and videos from the perfumers who created each scent. Every fragrance is conceived by Brazilian noses from international houses such as Givaudan and Takasago, ensuring professional craft with a local cultural lens. The compositions are unisex and vegan, made from premium ingredients including Egyptian jasmine absolute and aged oud. A third co-founder, Paula Penna, joined in 2021, deepening the team's capacity to grow what began as a startup into a fragrance house with genuine educational purpose at its core.