Ana Hickmann

Ana Hickmann is the personal brand of Ana Lúcia Hickmann, one of Brazil's most recognisable television personalities and a former international supermodel whose legs were once recorded in the Guinness Book of World Records. Hickmann launched her brand in 2002, evolving it from a small salon venture inspired by her mother into a lifestyle empire generating hundreds of millions of reais in annual revenue across perfumes, cosmetics, eyewear, jewellery, clothing, and accessories. Her fragrance line, developed in collaboration with perfumers Edison Fujita, Carmita Magalhães, and Jérôme Epinette, encompasses feminine and unisex Eau de Cologne and body spray formats aimed at Brazil's broad mass-market consumer. In 2016 Hickmann entered a distribution partnership with Jequiti Cosméticos, one of Brazil's largest cosmetics direct-sale companies, which brought fragrances such as Elegance to millions of new customers through the country's direct-seller network. The Ana Hickmann perfume range is accessible in price, bright and floral in character, and deeply embedded in Brazilian popular culture — a reflection of its founder's crossover appeal spanning fashion, television, and consumer beauty.