Angel Heart / エンジェルハート

Angel Heart is a Japanese fragrance brand founded in 2001, operating at the accessible tier of the Japanese domestic market with a feminine-forward catalog built around the kawaii and youthful aesthetic sensibilities characteristic of that market segment. The house creates light, fresh, and sweet compositions—sheer florals, fruity florals, and soft musks—that appeal to Japanese consumers who prefer understated, skin-close fragrances over the projection-heavy profiles common in Western markets. The brand name references a romantic and innocent aesthetic that aligns with certain Japanese youth culture conventions. Angel Heart distributes primarily through Japanese department stores, drugstores, and beauty specialty retailers. The house is not a significant presence in international fragrance communities but holds genuine relevance within the Japanese domestic market, where accessible fragrance brands occupy a distinct cultural niche separate from both the mass grocery tier and prestige department store counters. The brand has maintained consistent market presence across more than two decades.