Angry Beards

Angry Beards is a Czech men's grooming brand founded in 2017 that has built a loyal following in Central and Eastern Europe through an irreverent, humour-driven brand voice combined with genuinely competent beard and hair care formulations. The brand's fragrance work is functional rather than fine-fragrance oriented — beard oils, balms, and body care products are scented with boldly named compositions that follow a playful, masculine archetype: smoke, woods, whiskey, leather, and fresh conifer. The naming conventions are deliberately over-the-top and anti-establishment, which has resonated with younger male consumers who find conventional grooming marketing too earnest or aspirational. Angry Beards distributes primarily through its own website, which ships internationally, and through Czech and Slovak retail partners. It has attracted a growing international audience within the beard care community. No specific perfumers are credited. The brand is part of a broader wave of personality-driven men's grooming brands that emerged in the mid-2010s alongside the mainstream revival of beard culture.