Anine Bing

Anine Bing is an American fashion and lifestyle brand founded in 2012 by Danish model and designer Anine Bing. Known for its pared-down aesthetic that marries Scandinavian minimalism with the relaxed confidence of Los Angeles, the brand expanded into fragrance as a natural extension of its wardrobe-anchored philosophy. The perfume collection carries the same ethos that drives its clothing — clean, wearable, and quietly assured rather than attention-seeking. Fragrances lean toward understated elegance, pairing muted florals and soft woods to create scents that feel like a natural extension of the brand's elevated-casual identity. Sold primarily through the brand's own channels and select department stores, Anine Bing occupies the accessible-to-contemporary price space, making its aesthetic accessible without abandoning quality.