Anouk (Puig)

Anouk is a fragrance line produced under the umbrella of Puig, the Barcelona-based beauty and fashion group with roots in the early twentieth century. Positioned as a younger, more accessible offering within the broader Puig portfolio, Anouk targets contemporary consumers with fresh, approachable compositions at moderate price points. The line sits alongside more storied Puig brands but is distinguished by its lightness of touch and everyday wearability. Fragrances in the range typically feature clean florals, aquatic accords, and soft musks suited to daily use. While Anouk does not carry the prestige cachet of sibling brands, it reflects Puig's understanding of the mass-accessible fragrance market and the group's ability to cater to varied demographics across its extensive portfolio.