Aqua di Polo
Turkish quality, Mediterranean spirit
Aqua di Polo is a Turkish fragrance brand owned by GSS Commerce, producing and distributing a wide range of accessible perfumes, colognes, and personal care products primarily for the Turkish market and regional export. The brand adopts an Italian-sounding name — a common positioning strategy in the Turkish accessible fragrance market, where Mediterranean luxury associations command consumer confidence — while manufacturing domestically and pricing for broad accessibility. Aqua di Polo distributes through Turkish retail chains, its own website, and international e-commerce platforms, making it one of Turkey's more recognisable accessible fragrance labels to reach diaspora and curious international consumers. Compositions span fresh aquatics, floral feminines, and woody masculines in conventional contemporary structures designed for everyday wearability. Turkey's fragrance market has grown substantially in recent decades, and Aqua di Polo represents the confident commercial tier of that growth — affordable, widely available, and consistently delivered within a coherent brand identity.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
