Argentum

Argentum was founded in London in 2012 by Joy Isaacs as a luxury skincare and fragrance brand with silver—argentum in Latin—as both material ingredient and guiding metaphor. The house incorporates colloidal silver into its skincare formulations, positioning the element as a functional ingredient with regenerative properties that mirrors the alchemical significance silver held in historical medicine and cosmology. The fragrance line extends this philosophy, using the house's metallic-mineral aesthetic as a conceptual framework for compositions that aim to feel luminous, clean, and precious. Under USHOPAL's ownership the brand has expanded its distribution into premium international retail, including Harrods and luxury multi-brand platforms in Asia. Argentum occupies ultra-niche and prestige-adjacent territory, competing on luxury positioning and concept coherence. The house appeals to collectors who approach fragrance as part of a broader luxury self-care ritual and who are drawn to the alchemical narrative that underpins every product in the range.