Arno Sorel

Arno Sorel is a small French fragrance label producing accessible, broadly distributed eaux de toilette and eaux de parfum since the early 2010s. The brand sits at the budget end of the market, sold through French supermarkets, beauty discounters and online generic-fragrance retailers rather than department-store counters. The catalogue is organized around clear archetypes — Royal Gold, Royal Red, Intime, Shaman — which echo familiar mainstream signatures and are aimed at customers who want everyday wearability at a low price. Compositions tend toward fresh aromatic men's colognes, sweet fruity florals for women, and oriental amber-vanilla blends. Little public information exists about the house's founders or in-house creative team, and the brand operates with the discreet posture typical of smaller French independent labels servicing the value tier of the European fragrance market.