Asabi

Asabi is a Ghanaian fragrance house creating sophisticated scents rooted in West African sensory culture and botanical heritage. The brand name derives from a Yoruba word meaning 'one who was selected to be honored,' communicating the house's aspiration to produce fragrance worthy of celebration and personal distinction. Operating from Ghana, Asabi draws on West African aromatic ingredients and cultural references — shea, cocoa, palm, tropical botanicals unique to the Gulf of Guinea region — while producing compositions that meet international niche perfumery standards. The house represents the emerging wave of African luxury fragrance brands reclaiming olfactory storytelling from a continental perspective rather than defaulting to European or Middle Eastern interpretive frameworks. This approach gives Asabi a genuinely distinct voice in the international niche market. Specific founding dates and named perfumers are not publicly documented, though the brand's positioning and product quality signal professional creative direction and deliberate aesthetic intent.