Asdaaf
Lattafa's gift-tier line for the Khaleeji canon.
Asdaaf is the second and more elevated fragrance brand of Dubai-based Lattafa Perfumes Industries, launched in 2019 to occupy the gift-tier space within the Khaleeji and Gulf-market fragrance canon. Where Lattafa's core line focuses on mainstream accessible oriental and floral compositions, Asdaaf is positioned around a sense of luxury, prestige, and exquisite raw materials, with each release conceived as a carefully crafted olfactory masterpiece suited to gifting and special occasions. The range covers both feminine and masculine directions, employing rich Middle Eastern oud and amber accords alongside contemporary Western fragrance structures to deliver long-lasting sillage and projection that resonates with Gulf sensibilities. Sold across the UAE, Saudi Arabia, and an increasingly global network of online retailers, Asdaaf benefits from Lattafa's established distribution infrastructure while maintaining a visual and olfactory identity distinct from its parent's flagship line.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
