
Avant-Garden Lab
A laboratory of synesthesia and olfactory art.
Oliver Valverde began making fragrances in Madrid without formal perfumery training, reasoning that ignorance of industry conventions was itself a creative asset. His first brand, Oliver & Co., went quiet after several years; when it re-emerged it had been renamed Avant-Garden Lab — a label that signals both the avant-garde and the laboratory, spaces defined by experiment rather than predetermined result. Valverde draws his raw material list from an eclectic catalogue: rare naturals, synthetic molecules, and what he describes as the visual grammar of dadaism, graphic design, and outer space. Fragrances often carry typographically coded names — J4SM1NE x CAL4MUS, for instance — that double as synesthetic transcriptions, collapsing the gap between the written character and the olfactory one. The brand opened a boutique in Madrid where customers can encounter the full collection in person. As a self-taught creator working without the safety net of a house nose or contracted perfumer, Valverde occupies an unusual corner of Spanish niche perfumery — one more concerned with provocations than with market positioning. The house remains small and deliberately opaque, releasing new work at its own pace.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
















