Avery

Avery is an American niche fragrance brand that maintains a deliberately low public profile. Operating under the cityofavery.com domain, the house presents itself as a creative project rather than a conventional commercial perfumery, with minimal catalog documentation and no standard retail footprint. The brand's scarcity of information is itself a positioning statement — Avery appeals to a collector sensibility that values discovery and opacity over marketing legibility. Compositions that have been documented by enthusiasts suggest a preference for unusual material combinations and conceptual storytelling. Production appears small-batch and direct-to-consumer, consistent with the independent American niche model. The brand's founding year and key creative personnel are not publicly stated. For buyers who can locate it, Avery offers the appeal of a genuinely undiscovered house within an accessible price context for niche fragrance.