Avril

Avril is a French organic beauty brand founded in 2012 by Alexis Dhellemmes, built on the premise that certified organic personal care products should be affordable and widely accessible rather than confined to premium retail. The brand holds Ecocert Cosmos Organic certification and maintains strict formulation guidelines — no parabens, sulphates, mineral oils, or animal-derived ingredients — across its entire range of skincare, hair care, and fragrance products. Avril's fragrance offering consists of organic eau de parfum and body mist products, formulated with naturally derived materials under the same certification umbrella as the rest of the range. Pricing is firmly mass-market, making it one of the few certified organic French fragrance options available at drugstore price points. The brand distributes through French supermarkets, pharmacies, organic food and beauty retailers, and its own website. Distribution has expanded progressively across France and into selective European markets. Avril's combination of certified organic standards and mass pricing represents a meaningful democratisation of clean fragrance in the French market.