Avroy Shlain
South African beauty built on empowerment.
Avroy Shlain was established in South Africa in 1973 by Avroy and Beryl Shlain, who built the company on a direct-sales model centered on independent consultants, primarily women. The brand's identity is inseparable from its social mission: enabling economic independence through beauty entrepreneurship in communities across southern Africa. Under Tupperware Brands Corporation's ownership, the house continued expanding its representative network while broadening its fragrance and cosmetics catalog. Products span affordable skincare, color cosmetics, and accessible fragrances formulated for South African consumer preferences. Packaging has evolved over decades while maintaining the approachable positioning that defined the founding vision. Avroy Shlain's most significant cultural contribution may be the tens of thousands of consultants it trained and supported, making it one of the country's most enduring examples of socially embedded direct commerce.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
