Baïja Paris
Baïja Paris was founded in 2012 as a French body care and fragrance brand celebrating Parisian sensuality and lifestyle through accessible beauty products. The house creates body washes, body oils, hand creams, and eau de parfums presented with consistent fragrance identity across each product category — a 'wet approach' common among contemporary French body care brands that blurs the line between skincare ritual and fragrance wearing. Collections are named after Parisian cultural references, romantic moments, and sensory pleasures of French daily life. Baïja's fragrance aesthetic runs toward warm, feminine, and indulgent: musks, vanilla, floral-gourmands, and soft woods rendered with French elegance at approachable price points. The brand has expanded internationally through beauty retail and online channels, finding an audience among younger French-market consumers seeking affordable luxury with deliberate Parisian character. The packaging favors clean, modern design with delicate illustration work.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
