Be Layered
Intense feelings, unbottled.
Be Layered was set up in Los Angeles in 2018 by founder Hany Saad, who folded a previous custom-blend project, ZMZM Fragrances, into the new brand and refocused entirely on layering-friendly eaux de parfum sold direct to consumer. The premise is straightforward: a wide range of small-batch, handcrafted scents intended to be combined in pairs or threes rather than worn as standalone signatures. The split catalogue runs in two halves — original compositions like Layered Signature, and a much larger inspired-by line that mirrors the accord profile of luxury releases at a lower price. Production happens in California and orders are blended to order. The brand sits in the accessible tier, marketed primarily through Instagram and TikTok rather than traditional retail, and aimed at younger US shoppers building a starter wardrobe.
- Sweet100
- Woody68
- Fruity64
- Vanilla64
- White Floral59
- Warm Spicy55
- Powdery
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
