Beachwaver

Beachwaver was founded in 2010 by celebrity hairstylist Sarah Potempa, who invented and patented the rotating curling iron that became the brand's flagship product and gave it its name. Built on the visual language of effortless beach waves, the brand extended its identity from professional hair tools into a broader lifestyle range that includes fragrance and body care, all anchored in the same sun-drenched, relaxed aesthetic. Beachwaver fragrances are designed to evoke the beach experience — salt air, warm skin, tropical florals, coconut and sandalwood — appealing to consumers who want their personal care routine to express a specific seasonal and aspirational lifestyle. The brand has used social media effectively to maintain its cultural relevance, and Sarah Potempa's profile as a hairstylist who has worked with major entertainment figures lends the brand credibility in the celebrity-adjacent lifestyle space. Distribution is primarily direct-to-consumer through the brand's website and QVC appearances. No specific perfumers are credited.