Beardo
Grooming and fragrance for the modern Indian man.
Beardo was founded in India in 2015 by Ashutosh Valani and Priyank Shah, initially building its identity around premium beard care before expanding into fragrance. The brand was acquired by FMCG giant Marico in 2020, giving it the distribution muscle to reach consumers across tier-2 and tier-3 Indian cities. Fragrances are designed for the modern Indian man navigating urban life — structured masculines that reference global niche trends while remaining approachable in price and in wear. The brand's voice is direct and aspirational without veering into the hollow machismo common in mass grooming; self-care is treated as intelligent investment rather than vanity. Scent sits within an integrated personal care ecosystem that includes beard oils, hair products, and skincare, making Beardo's fragrance line an extension of a daily grooming ritual rather than a standalone luxury. Among India's fastest-growing men's grooming brands.
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Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
