Bebe

Bebe Stores Inc. was founded in 1976 by San Francisco entrepreneur Manny Mashouf with a vision for chic, contemporary womenswear that captured a distinctly modern femininity. Building on the brand's fashion credentials, Bebe extended into fragrance beginning in 2009, creating a line of scents that translate its sensibility — confident, urban, unapologetically feminine — into wearable form. The inaugural Bebe eau de parfum was composed by Francis Kurkdjian, a significant commissioning choice that gave the debut instant credibility. Subsequent releases have worked with Christian Provenzano, Patricia Choux, and other established perfumers to build a coherent accessible-tier fragrance portfolio. Bebe Stores now operates as a purely digital retail brand, having closed its physical stores, but the fragrance line continues to be distributed through department store and online fragrance retail channels.