Bella Bellissima
London niche, with a leaning toward oud.
Bella Bellissima is a London niche house founded in 2007 by Bella Crane, a former BBC news journalist who left broadcasting to train with established perfumers in Paris and Grasse. The brand has maintained a small, deliberately curated catalogue ever since, organised into Signature Editions, an Essence of Oud line and the lighter Eau de Toujours collection. Crane composes around rare naturals — agarwood, saffron, rose absolute, leather accords — and presents them in heavy crystal-style flacons that nod toward the perfumery presentation of the 1920s. All formulations are vegan and cruelty-free, and the line is sold mostly direct and through specialty retailers rather than department stores. Bella Bellissima suits wearers who want ornamental, oud-leaning London niche from a single creative voice rather than a celebrity-led launch.
- Woody100
- Amber68
- Warm Spicy66
- Fresh Spicy62
- Aromatic58
- Oud46
- Powdery
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
