Bella Freud
British designer fragrance with niche sensibility.
Bella Freud launched her fragrance line in 2014 as an extension of the British fashion brand she had been building since the 1990s, drawing on family connections — her father Lucian Freud, her grandfather Sigmund — and a London Bohemian intellectual inheritance that gives the house an unusual cultural weight. Working with perfumers Azzi Glasser, Christian Provenzano, and Beverley Bayne, the house has produced a collection that includes 1970, a warm musk and sandalwood that functions as the house signature, and Je T'Aime Jane, a hommage to Birkin's Gainsbourg era. The graphic identity — hand-drawn type, fashion-editorial photography — is inseparable from the brand's literary and cinematic references. Bella Freud distributes through her own boutique, select British and international department stores, and the brand's online shop, occupying a niche that bridges British fashion and serious perfumery without fully belonging to either.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
