Betty Boop
Iconic animation brought to scent.
Betty Boop Fragrances extends the intellectual property of the animated character created by Max Fleischer and Grim Natwick in 1930 into licensed consumer products. Hearst Communications now controls the Betty Boop trademark after acquiring the King Features catalog, licensing the character across cosmetics, fragrance, and apparel. The fragrance line captures the character's spirited, flirtatious personality through sweet florals, fruity accords, and playful powdery musks that recall the retro glamour of her Jazz Age origins. Releases including Betty Boop EDT and the holiday-themed flankers target women who connect with the character's nostalgia value and bold femininity. Packaging leans heavily on the character's visual identity — red dress, beauty mark, kewpie-doll silhouette. Distribution is broad, spanning department stores, drugstores, and novelty retailers at accessible price points.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
