Beverly Hills Polo Club
Accessible-luxury lifestyle scent since 1982.
Beverly Hills Polo Club was established in 1982 as a Los Angeles-based lifestyle brand, drawing its identity from the polo-playing imagery of the city's social scene rather than from any actual polo club. The label has grown into a global apparel and accessories operation with stores in more than seventy countries, particularly strong in the Middle East, South Asia, and travel retail. The fragrance line extends the brand's accessible-luxury positioning into scent: an extensive catalogue of men's and women's compositions priced for mass and mid-tier retail, often presented in equestrian-themed bottles with the embroidered horseman logo. Compositions tend toward easy-wearing aquatics, fougeres, and fruity florals rather than challenging niche territory. A recent joint venture with Nirvana Investments aims to scale the fragrance portfolio further across international travel-retail and emerging markets.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
