Bi es

Bi-es is a Polish mass-market fragrance brand produced by Lazell Perfumes, based in the Łódź region. The line specialises in inexpensive eaux de parfum and body sprays sold across Central and Eastern Europe through hypermarkets, drugstores, and discount retailers, with a catalogue that runs into the hundreds of references aimed at men, women, and children. Most releases are 'inspired-by' compositions that openly reference better-known designer launches — fresh aquatics, sweet fruity florals, woody-amber masculines — at a fraction of the price, packaged in glass bottles that visually echo the originals. The house publishes little about its perfumers or formulation, and most consumer interest sits in side-by-side comparisons with the prestige fragrances they nod to. Bi-es is one of several similar Polish budget lines (Lazell, Lotus, Lady) operated by the same parent.